Last updated: February 2026

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1. Introduction

SafeLine Roofing (“we”, “our”, or “us”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website (www.safelineroofing.co.uk), contact us, or use our roofing services.

We are based at 22-26 King Street, Kings Lynn, Norwich, PE30 1HJ and can be contacted by telephone on 01473 206 292 or 01603 208 663, or by email at hello@safelineroofing.co.uk.

This policy is provided in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

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2. Information We Collect

We may collect and process the following personal data about you:

2.1 Information You Provide to Us

When you contact us via our website contact form, by telephone, email, or in person, you may provide us with:

• Your first name and last name

• Your telephone number

• Your email address

• Your postal address or property address

• Details of your roofing enquiry or the services you require

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2.2 Information We Collect Automatically

When you visit our website, we may automatically collect the following information:

• Your IP address

• Browser type and version

• Operating system

• Pages you visit on our website and how long you spend on them

• The website from which you were referred to ours

• Cookie data (see Section 8 below)

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2.3 Information from Third Parties

We may receive information about you from third-party platforms, such as Facebook or Instagram, if you interact with our social media pages or advertisements.

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3. How We Use Your Information

We use the personal data we collect for the following purposes:

• To respond to your enquiries and provide you with a free quotation

• To arrange, carry out, and manage roofing services you have requested

• To communicate with you about your project, including scheduling and updates

• To send you follow-up communications relating to work we have completed for you

• To improve our website, services, and customer experience

• To comply with our legal and regulatory obligations

• To protect our business and your security

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4. Legal Basis for Processing

Under the UK GDPR, we rely on the following lawful bases to process your personal data:

• Contractual necessity – where processing is necessary to fulfil a contract with you or to take steps at your request prior to entering into a contract (e.g. providing a quotation or carrying out roofing work)

• Legitimate interests – where processing is necessary for our legitimate business interests, such as improving our services, marketing, and responding to enquiries, provided these interests do not override your rights

• Legal obligation – where we are required to process your data to comply with a legal obligation (e.g. tax and accounting requirements)

• Consent – where you have given us your explicit consent to contact you for marketing purposes; you may withdraw this consent at any time

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5. Sharing Your Information

We do not sell, rent, or trade your personal data to third parties. We may share your information with:

• Our trusted service providers and subcontractors who assist us in delivering roofing services

• Our website hosting provider (Wix.com) which processes data in accordance with their own privacy policy

• Our digital marketing agency, who may process data on our behalf in connection with our website and marketing activities

• Professional advisers such as accountants or legal advisers where necessary

• Law enforcement or regulatory bodies where required by law

Any third parties who process data on our behalf do so under appropriate data processing agreements and are required to treat your data securely and in accordance with applicable law.

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6. Data Retention

We will retain your personal data only for as long as is necessary to fulfil the purposes for which it was collected. In general:

• Enquiry data (where no work is undertaken) will be retained for up to 12 months before being securely deleted

• Customer records relating to completed work will be retained for up to 7 years to comply with tax and legal obligations and to support any warranty or guarantee claims

• Website analytics data is retained in accordance with our cookie and analytics provider policies

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7. Your Rights

Under the UK GDPR, you have the following rights in relation to your personal data:

• The right of access – you can request a copy of the personal data we hold about you

• The right to rectification – you can ask us to correct any inaccurate or incomplete data

• The right to erasure – you can ask us to delete your personal data in certain circumstances

• The right to restrict processing – you can ask us to limit how we use your data

• The right to data portability – you can request that we transfer your data to another organisation

• The right to object – you can object to the processing of your data for direct marketing purposes

• The right to withdraw consent – where processing is based on consent, you may withdraw it at any time

To exercise any of these rights, please contact us using the details provided in Section 10. We will respond to your request within one month.

If you are not satisfied with how we handle your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.

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8. Cookies

Our website uses cookies to enhance your browsing experience. Cookies are small text files stored on your device when you visit a website.

We use the following types of cookies:

• Essential cookies – required for the website to function correctly

• Analytics cookies – help us understand how visitors use our website so we can improve it

• Marketing cookies – used to deliver relevant advertisements and track the effectiveness of our marketing campaigns

You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

For more information, please refer to our separate Cookie Policy.

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9. Data Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction, or alteration. These measures include secure storage of physical records, password-protected systems, and limiting access to personal data to authorised personnel only.

While we take all reasonable steps to protect your data, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

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10. Contact Us

If you have any questions about this Privacy Policy, wish to exercise your data rights, or have any concerns about how we handle your personal data, please contact us:

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SafeLine Roofing

22-26 King Street, Kings Lynn, Norwich, PE30 1HJ

Phone: 01473 206 292 / 01603 208 663

Email: hello@safelineroofing.co.uk

Website: www.safelineroofing.co.uk

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11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.